Meet our Leadership Team 

Donald A. (Don) Hicks is the CEO and founder of Optilogic, the new leader in supply chain design. Don’s passion for software technology development and applying scientific and engineering methods to solve complex supply chain problems has made an indelible impact in the software industry as well as companies around the world. He is best known for founding LLamasoft, a supply chain modeling, optimization, and analytics solution in 1998, which later sold for $1.5 billion. In 2015, while CEO of LLamasoft, Don led the acquisition of Barloworld’s Supply Chain Software Division and IBM’s LogicTools supply chain applications business unit.

In addition to making his mark in the supply chain technology market, Don founded a biotech software company called DNA Software. Don later established Saganworks, an Ann Arbor based tech firm that provides a 3D immersive experience used in museums, galleries, and a range of other industries.

Don graduated from the United States Military Academy at West Point and served as an officer in the US Army’s field artillery branch in Germany.

Steve is the VP Supply Chain Engineering at Optilogic supporting the teams that develop Optilogic’s engines. Prior to Optilogic he served in similar roles at LLamasoft. Steve has a passion for bringing together cutting-edge algorithms with software engineering best practices.

Steve has a Bachelor’s in Applied Mathematics from Southern Illinois University Edwardsville. He spends most of his free time helping coach his son’s travel baseball team.

Drew is the CFO at Optilogic. He handles all Accounting, Finance, Treasury, Tax and Investor Relations for the company. Drew has more than 20 years of experience in Finance and Accounting roles, most recently as CFO of fintech startup ClickSWITCH.

Drew has an MBA from the University of Minnesota. Outside of the office, Drew enjoys spending time with his wife and two children, and is an avid, yet below-average triathlete.

Bruce brings 25 years of supply chain solutions expertise to Optilogic, having led sales, marketing, GTM, and delivery functions across large enterprises and startups alike. His global perspective spans four international assignments across EMEA and APAC, where he's built high-performing teams and driven revenue growth at scale.

When he's not focused on driving Optilogic's growth, Bruce enjoys time with family and staying active on the golf course, tennis court, and ski slopes.

Craig has over 25 yrs of experience in a variety of leadership roles in these areas, with an emphasis on people and talent strategy to accomplish business goals.

Outside of the office, Craig enjoys spending time with his family and friends, biking, and playing the steel drum – with the future ambition of playing for pocket change at the end of a pier somewhere where it’s sunny and warm.

As head of sales and marketing for Optilogic, Jim is responsible for understanding the trends and needs of supply chain organizations and democratizing supply chain expertise across all industries. Jim has over 20 years of experience in change management and strategic design and expertise in leveraging technology in the communications, traffic management, cloud storage, and pollution control industries.

Jim holds a Bachelor of Science in Mechanical Engineering from the United States Military Academy at West Point and served as an armor officer in the United States Army.

Jim takes pride in his responsibility as a father to an adult son with Autism and takes several “Zoomageddon” trips each year with him. He’s also a diehard 22-year Kansas City Chiefs season ticket holder and maybe a “Swiftie.”

As Executive Vice President of Solutions & Strategy, Joris brings over 20 years of supply-chain expertise from McKinsey & Company where he served as a partner in Manufacturing & Supply Chain. At Optilogic, he will lead the newly expanded Solutions organization, driving tailored decision-making solutions, professional services capability and deployment-focused strategies that help clients translate advanced AI, optimization and simulation technology into measurable business impact.

Rebecca is vice president of product management at Optilogic. She also leads building out the Solution Design team within the Go-to-Market organization. She has a passion for supply chain design, technology, and helping customers reach their highest potential (and having fun along the way!).
Prior to Optilogic, she worked at LLamasoft for 10 years as the product manager of Supply Chain Guru and led a team in solution design, focused on building tailored solutions for customers to meet exactly their needs. Being a part of the company from its early stages, she had the opportunity to work on hundreds of customer projects across retail, CPG, automotive, oil and gas, food and beverage, 3PL, high tech and federal industries.

Rebecca holds a Bachelor’s degree in Economics from the University of Michigan. In her free time, she loves going on adventures with her family – spending the summer months camping across northern Michigan. She also loves to play hockey and played for the University of Michigan Women’s Ice Hockey team.

Erica has over 20 years of technology and SaaS experience. She leads the global Software Engineering, DevOps, and Quality Assurance teams at Optilogic. Known as a an empathetic leader who isn't afraid to dig into any area of the business, she thrives in the fast-paced Optilogic environment as we deliver innovative solutions with tremendous value to our customers.
 
Outside of work, Erica just finished spending a year overseas with her family of 5 visiting 24 countries. Her favorites were 1. Chile, 2. Japan and 3. Norway. When she's not travelling, Erica can be found trail running, baking or fly fishing.

Sang has 15+ years of experience in human resources, people strategy, and organizational growth. He leads talent strategy, organizational development, and culture at Optilogic, playing a key role in implementing people systems, driving alignment, and supporting the company’s rapid scale. Known for his direct communication and strong relationships, Sang is a trusted advisor to the leadership team.

Outside of work, Sang enjoys spending time with his wife and their three Pomeranians. When he’s not with his family, he’s likely on the golf course, at the gym, or exploring new cities in search of great food.

Mark is the Vice President of Professional Services at Optilogic. He has over 20 years of experience in supply chain technology and consulting and most recently worked at LLamasoft, Inc. where he led the professional services team in North America. Mark has a passion for applying advanced analytics and design principles to help customers achieve success.

He holds a Master of Science degree in Biomedical Engineering and a Bachelor of Science degree in Materials Science and Engineering from the University of Michigan.

Outside of the office, Mark likes to play in a city basketball league. Their team is named after the street where their favorite coffee shop is (bonus points if you can guess it).

As head of marketing, Jennifer is responsible for understanding what drives supply chain technology buyers and creating compelling messaging, content, and programs to connect them with Optilogic solutions.

Jennifer has over 20 years of experience marketing supply chain technology–including supply chain planning, warehouse management, ERP, and of course supply chain design–to businesses around the world.

Outside of work you can find Jennifer cheering for her two sons at the hockey rink, exploring new mountain bike trails, testing new recipes, or digging into a classic murder mystery.