
Why Attend OptiCon?
Connect with other designers and Optilogic staff
Establish meaningful connections that last long after the event closes. Share ideas with like-minded people tackling similar business challenges.
Instruction and advice from supply chain design experts
Our mission is to give you everything you need to be successful in designing resilient supply chains. We thrive on challenges, so bring your toughest questions.
Customer-led sessions
Why go it alone when you can learn from others? Hear how companies like yours used Cosmic Frog to solve business problems.
Array of focused breakouts
Choose from a selection of small focus groups to get personalized advice and feedback from peers and Optilogic experts.
Hands-on training courses
Get ready to try out the most exciting new supply chain design technology in the industry. Bring home new skills and ideas to apply to your own what-if questions.
Fun, food, and live music
Who said design can’t be fun? We Froggers love to work hard and play hard too–enjoy our evening events with live music, delicious food and drinks and plenty of networking and fun along the way!
OptiCon Keynotes

Michael O’Sullivan
Michael O’Sullivan is an economist, author, and expert on global financial markets with over 20 years of experience, including serving as Chief Investment Officer in the International Wealth Management Division of Credit Suisse.

Sarah Harper
Professor Sarah Harper is one of the world’s leading authorities on global population trends and their economic, political, environmental and social impact.

Don Hicks
The CEO of Optilogic has a passion for software technology and applying scientific and engineering methods to solve complex supply chain problems. His leadership has made an indelible impact on the software industry as well as companies around the world.
Thank you to our 2025 sponsors





OptiCon 2025 Agenda
Tuesday June 3
8:30 a.m.-11:30 a.m.
Training Courses
How to Balance Service and Cost by Using the Right Inventory Policy Selection
Network Optimization: Beyond the Basics
Maximize Efficiency in your Network Using Advanced Vehicle Routing
Shoot for the Stars – Democratize Design via Excel Apps
11:30 a.m.-1 p.m.
Lunch (Registered Training Participants)
1 p.m.-4 p.m.
Training Courses
How to Balance Service and Cost by Using the Right Inventory Policy Selection
Network Optimization: Beyond the Basics
Maximize Efficiency in your Network Using Advanced Vehicle Routing
Shoot for the Stars – Democratize Design via Excel Apps
6:30-9:30 p.m.
Welcome Reception at Elevate at One Campus Martius
Wednesday June 4
6:45-7:15 a.m.
Daybreak Guided Walk/Run
8-9 a.m.
Breakfast and Registration
8-9 a.m.
Networking and Design Lab, Cosmic Expo
9-10:15 a.m.
Keynote Address: Don Hicks
Don Hicks shares his passion and vision for design in 2025, and how Optilogic and Cosmic Frog–and our customers and partners–will change the game–and their companies’ destiny–with intelligent design.
10:15-10:30 a.m.
Networking Break
10:30-11:30 a.m.
Keynote Address: Professor Sarah Harper
Professor Sarah Harper is one of the world’s leading authorities on global population trends and their economic, political, environmental and social impact. She speaks with enormous experience as an advisor to European and Asian governments.
11:30 a.m.-1 p.m.
Networking and Design Lab, Cosmic Expo
11:45 a.m.-12 p.m.
Cosmic Expo Sponsor Session: St Onge
What is really driving your excess inventory? Safety Stock protects against unknown demand variation, but what protects you from internal policies that “truly” drive inventory levels. See how St Onge leveraged Optilogic’s simulation capabilities to identify the true inventory impacts of policy decisions on replenishment strategies and MOQ’s. This session illustrates a practical approach, which allowed our client to compare segmentation methods, define stocking locations, and drive not only inventory reduction, but also freight savings and better in-region service to its customers.
12:10-12:25 p.m.
Cosmic Expo Sponsor Session: enVista
Many companies invest in supply chain modeling but struggle to act on insights without a clear ROI. This session will cover key steps to building a strong business case, from quantifying benefits and assessing risks to evaluating investment costs and execution strategies. By understanding the financial, operational, and strategic impact of decisions like facility relocations and automation, businesses can drive meaningful, data-backed change.
12:35-12:50 p.m.
Cosmic Expo Sponsor Session: Bain
In today’s complex and rapidly evolving global landscape, operations leaders are being pulled in all directions—from cost pressures and labor shortages to supply disruptions and geopolitical shifts. Learn how Bain & Company helps companies align strategy with operations and drive faster decisions, build optimized and more resilient supply chains, and unlock lasting value.
12-1 p.m.
Lunch
1:00-2:00 p.m.
Keynote Address: Michael O’Sullivan
Michael O’Sullivan tracks the intersection of economics, politics, markets and history. He is the author of ‘The Levelling’, a treatise on where the world might be heading as globalization grinds to a halt.
2:00-3:00 p.m.
Optilogic Vision and Roadmap
Built by the most experienced supply chain design team in the world, the Optilogic platform takes supply chain design to a whole new level. Join us for a ribbiting session with our product management team who will share upcoming cutting-edge capabilities and how Cosmic Frog will continue to evolve and improve to meet the demands of complex supply chains and distributed design teams.
3-3:15 p.m.
Break
3:15-3:45 p.m.
Customer Presentation: General Motors
Learn about General Motors’ supply chain design strategy and vision for the future.
3:45-4:15 p.m.
Customer Presentation: Cencora and Accenture
Cencora, a leader in global pharmaceutical solutions, is working with Optilogic partner Accenture to establish a permanent internal supply chain design capability for enterprise-wide decision support. Learn the steps Cencora is following to build and scale its design team and set up an ecosystem to support it, some of the work the team is undertaking, and lessons they’ve learned along the way.
4:15-5:15 p.m.
Networking and Design Lab, Cosmic Expo
4:30-4:45 p.m.
Cosmic Expo Sponsor Session: Argon & Co
Successful internal supply chain design teams excel by going beyond simply building models. They actively engage and align the broader organization to ensure buy-in and effective implementation. These teams play a vital role in supporting the company’s strategic agenda, ensuring that supply chain initiatives are directly linked to business goals. To maintain long-term excellence, it’s essential to focus on sustaining an A grade team through continuous development, collaboration, and a commitment to best practices.
6:30-9:30 p.m.
Evening Event at Garden Theatre
Thursday June 5
6:45-7:15 a.m.
Daybreak Guided Walk/Run
8-9:00 a.m.
Breakfast and Design Lab, Cosmic Expo
8:15-8:30 a.m.
Cosmic Expo Sponsor Session: Miebach
Join us as we showcase our network design expertise through a compelling case study with a major specialty retailer. Using Cosmic Frog, we reimagined a decades-old distribution network—consolidating 70+ facilities into a streamlined, efficient footprint while improving inventory deployment and maintaining top-tier overnight delivery. We’ll share the challenges of modernizing a legacy system and walk through our multi-tiered redesign approach that delivered cost savings, better fill rates, and increased automation. Discover how innovative digital solutions can redefine supply chain strategy and generate measurable business impact.
8:40-8:55 a.m.
Cosmic Expo Sponsor Session 6
9-9:45 a.m.
Cosmic Frog for Excel: Empower Your Enterprise with Decision-Making Power
Our customers told us they have more supply chain questions to answer across the enterprise than ever before. That’s why we created Cosmic Frog for Excel: a way to democratizing decision-making power for anyone in your company. Hear how other customers have successfully deployed these tailored apps and the business challenges and questions they address. Plus, participate in an interactive exercise to help you get started building your first app.
9-9:45 a.m.
Kohler: Lessons From Establishing a Design Competency from the Ground Up
Kohler, a manufacturer of kitchen and bathroom fixtures with a “bold look”, has also moved boldly into a new era of supply chain design. The company made the decision to build an in-house design competency after years of outsourcing to a consulting partner. Hear how Kohler started from scratch to define its own people, process, and technology journey, from establishing an ETL data tool and onboarding a team, to prioritizing projects and exploring various apps as they scale up the competency.
9-9:45 a.m.
If You SCANIT You’ve Done It: Easing Supply Chain Design for Ministries of Health
Witness the power of supply chain design made easy for public health to boost their decision making capabilities and provide the broader population with better and more reliable coverage with their health needs. Navigate the details of a new technology called SCANIT that enables non design practitioners in low and middle income countries with key supply chain questions to address them easily fast enabling to focus on whats important, achieving a healthy population.
9-9:45 a.m.
Lineage: Optimize Freight Strategy for Faster, Smarter, Profitable Moves
Lineage is the largest owner and operator of temperature-controlled warehousing in the world. One of its core service offerings is transportation consolidation. Customers can opt to have Lineage handle transportation in/out of its warehouses. Doing so allows Lineage to combine those customers’ LTL freight with other customers for delivery to the consignee at a lower cost with an increased service level. Learn how Lineage uses Cosmic Frog and Hopper transportation optimization to evaluate the contribution of each customer in these consolidation programs. You’ll also learn how Lineage uses Python integration and hyperscaled solving power to reduce the cycle time for this analysis from several days down to 20 minutes.
9:45-10:30 a.m.
Cummins: Journey to Resilient Network Design
Cummins is a world leader in creating power solutions driven by innovation and sustainability. Hear about what makes a global design team run efficiently including tools and partnerships. Topics include the impact of risk factors on network design, partnering for innovation, and sensitivity at scale.
9:45-10:30 a.m.
One Small Hop for AI, One Giant Leap(Frog) for Supply Chain Design
Join this session to see how you can transform today’s AI buzz into tangible value for your supply chain. In this session, we’ll share the news from Leapfrog AI on the Optilogic platform, highlighting how supply chain professionals—from hands-on modelers to executive leaders—can easily explore, adopt, and scale these AI capabilities. Through real-world examples and stories from our customers and partners, you’ll see how Leapfrog can help users engage with their data and models, improve speed to insights, and optimize workflows. We’ll also give you a look at our AI roadmap: learn what’s available now, what’s coming soon, and how your feedback can shape future innovations. This interactive session invites you to ask questions, exchange ideas, and experience AI in action—making supply chains (and the people who design them) more powerful and adaptable than ever before.
9:45-10:30 a.m.
The New COE: How Executives Can Foster Design-Operations Collaboration that Delivers Business Results
In a traditional design center of excellence (COE), digital transformation, or process excellence team, modelers tend to be far removed from operations teams . Modelers building apps using legacy systems find it expensive, cumbersome, and highly time-consuming. In this session, supply chain leaders will learn tactical steps for designing and implementing supply chain changes and tracking results. Hear how other companies are removing the distance that separates traditional COEs from the business, including advice for gaining management buy-in, freeing up designer time, and driving KPI improvements with modeler-operations collaboration.
9:45-10:30 a.m.
Optilon: Accelerating Enterprise Modeling from Months to Minutes
This session explores the key elements for successfully implementing Supply Chain Design (SCD) at an enterprise level. Topics include data management, model building, stakeholder interaction, and automation to streamline the process from end to end. Learn how to handle both ad-hoc and repetitive SCD questions while increasing speed and efficiency through advanced modeling concepts.
10:35-10:50
Cosmic Expo Sponsor Session 7
11-11:45 a.m.
Customer Presentation: Discount Retail Variety Store Distribution Footprint Optimization
A major discount retail variety store uses Cosmic Frog to answer a variety of distribution questions and implement results in a fast-paced retail environment. In this session you will learn how the company migrated from a legacy modeling solution and adopted a smooth Alteryx data workflow to quickly and easily answer tough distribution ‘what-if’ questions. Get a glimpse into how the team models DC capacity and location and DC/store assignments and identifies and predicts the performance of cost structure improvements.
11-11:45 a.m.
Customer Presentation: Global Air Conditioning Manufacturer
Do you have push production/procurement policies but pull replenishment at the DCs? Hear how an air conditioning manufacturing giant used Cosmic Frog’s inventory simulation to find the right balance between inventory and service in a complex multinational supply chain.
11-11:45 a.m.
W.I.S.E. A.T. A.I.: A Strategic Framework for Smart Implementation
AI is already part of your workflow—from automation and reporting to communications and planning. But the rise of generative AI brings new opportunities and challenges. In this interactive session, you’ll explore where AI fits into your work using the WISE AT AI framework. Whether you’re skeptical, curious, or already experimenting, you’ll have a chance to reflect, safely test generative tools, and leave with clear next steps to build AI capability in a thoughtful, strategic, and responsible way.
11-11:45 a.m.
Introducing Data Star: Your New Cloud-Based ETL Tool
We’ve heard you on your data challenges on needing a better way to connect, clean, and transform data within our platform. This session introduces Data Star, our upcoming cloud-based ETL solution that simplifies data workflows and accelerates decision-making. Attendees will get a sneak peek at the product, real-world use cases, and an opportunity to provide feedback and sign up for early adopter access.
12-12:15 p.m.
Cosmic Expo Sponsor Session 8
1 p.m.
Conference Ends
Expert-Led Training Courses
How to Balance Service and Cost by Using the Right Inventory Policy Selection
Course Description
When should you replenish inventory? How much should be ordered? Is the cost to hold additional inventory balanced by an improvement in service? Can you reduce inventory on hand and still meet service goals?
Optilogic’s Dendro inventory simulation engine combines the power and detail of simulation with the intelligence of a genetic algorithm to eliminate the guesswork from these critical decisions.
In this course, you’ll put your simulation skills to use while learning the fundamentals of Dendro modeling, apply those concepts to execute inventory policy optimization, and leave with the tools you need to truly understand the relationship between cost and service—enabling you to make better, data-driven inventory decisions.
Session limited to 25 attendees–book early to reserve your space
Prerequisites: Into to Simulation course and/or prior Optilogic simulation experience
Network Optimization: Beyond the Basics
Course Description
Are you ready to take your supply chain network optimization model to the next level? Our intermediate-level course is designed for professionals who are familiar with the basics and would like to dive deeper into more complex concepts. This training session will guide you through intermediate topics such as detailed production, inventory, and advanced constraints.
Session limited to 25 attendees–book early to reserve your space
Prerequisites: Getting Started with Cosmic Frog course and/or prior network optimization modeling experience
Maximize Efficiency in your Network Using Advanced Vehicle Routing
Course Description
Loading, making deliveries, and returning to the start—if only it were that simple. In reality, delivery schedules, backhauls, and other pickups may all play a critical role in optimizing your fleet. In this advanced training course, you’ll learn how to tackle these complexities using Optilogic’s Hopper transportation optimization engine. Gain the skills to streamline your routing strategy and maximize efficiency in your network.
Session limited to 25 attendees–book early to reserve your space
Prerequisites: Into to Hopper course and/or previous vehicle routing modeling experience
Shoot for the Stars – Democratize Design via Excel Apps
Course Description
Learn how companies are getting supply chain design models into the hands of more users to improve decision making. In this training, you’ll build an Excel app that allows business users to enter data, run Cosmic Frog models and see the results in an Excel view.
Session limited to 25 attendees–book early to reserve your space
Prerequisites: Some Cosmic Frog experience may be helpful, but not required.
Network with Your Design Community
Design Labs
Visit the Design Lab for a quick question or stay for a while to try a new experiment. We’ll feature new stations this year, all staffed by Optilogic team members you know and love!


Cosmic Expo–NEW!
Explore a variety of management consulting partner kiosks in the Cosmic Expo area. Connect with industry leaders, discover best practices, and find the perfect partner to help you meet your supply chain goals.
Evening Events
The conference kicks off Tuesday evening with a casual welcome reception on the Elevate terrace, offering stunning views of the Detroit skyline. Enjoy drinks, light appetizers, and great conversations to set the tone for two days of supply chain learning and inspiration. On Wednesday evening, join us at the historic Detroit Garden Theater for an exciting night of delicious food, drinks, live music, and plenty of networking opportunities!

Venue and Lodging

Event Venue
Elevate at One Campus Martius, Detroit
This year’s OptiCon venue offers stunning panoramic views of Detroit’s skyline from its sleek, modern space on the 16th floor. Nestled in the heart of downtown, Campus Martius offers the perfect mix of urban energy and public square charm. Just a short walk from local landmarks like The Monument to Joe Louis and Guardian Building, it’s a location that captures Detroit’s rich history and vibrant culture.

Lodging
Hotel Indigo Detroit Downtown
1020 Washington Blvd, Detroit, MI 48226
Our room block at the Courtyard Detroit Downtown is full, but we have a second block at Hotel Indigo: Book Now.
You must book your lodging separately from the conference registration. The OptiCon block at Hotel Indigo will be available until Monday, May 5th.

Event Pricing
Conference pass: $999 | Training courses: $299 each
Professional account holders: Contact your sales representative to receive your $999 voucher.
Have a group of four or more? Contact your sales representative for special pricing.
Cancellation Policy: The conference registration is refundable only if cancellation is requested to haley.burrill@optilogic.com on or before May 15, 2025. No refund will be issued if cancellation is received after May 15.