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Published on
November 20, 2025
AI agents autonomously handle data preparation and analysis, freeing teams to shift from quarterly projects to continuous strategic response.
ANN ARBOR, MI [NOVEMBER 20, 2025] -- Optilogic, the leader in AI-first supply chain design and optimization, today announced the launch of DataStar, a cloud-native data transformation platform that radically transforms how supply chain teams work with data. DataStar is the first in a series of breakthrough capabilities as Optilogic’s ambitious vision to transform supply chain decision-making.
Supply chain leaders face urgent questions around cost, inventory, tariffs, and network resilience that demand continuous analysis—not quarterly projects. Yet teams spend 80% of their time wrangling data instead of making decisions. DataStar changes this equation: AI agents handle the tedious work so teams focus on strategic supply chain design and optimization that creates competitive advantage.
Experience DataStar now with a free Personal account.
Enabling Always-On Decision-Making
DataStar transforms supply chain teams from reactive firefighters into proactive strategists. With AI-powered workflows reducing scenario refreshes from weeks to hours, teams run dozens of what-if analyses where they previously managed only a handful. Organizations shift from annual planning exercises to continuous decision-making capability, where prepared playbooks activate the moment disruptions occur.
How DataStar Works: AI-Native and Purpose-Built
Unlike generic ETL tools, DataStar is purpose-built for supply chain with a composable, AI-native approach. AI instantly generates complex transformations from natural language prompts, while AI agents autonomously handle data cleansing, model building, and output analysis. Visual canvas workflows and Python/SQL integration give teams full control. Organizations author workflows once, deploy them as apps for business users, and orchestrate end-to-end processes—amplifying human judgment where it matters most.
"DataStar represents a fundamental shift in how enterprises approach supply chain decisions," said Don Hicks, CEO of Optilogic. "We've removed the data bottleneck that's plagued supply chains for decades. When AI handles the 80% of work that's tedious but necessary, supply chain leaders can finally focus their scarce talent on strategic questions that drive business value. This isn't about replacing human judgment; it's about amplifying it.”
DataStar joins Cosmic Frog and Custom Apps as part of Optilogic's AI-first supply chain design platform, enabling organizations to answer critical business questions in days rather than months—with 95% faster modeling, 25% distribution cost reduction, and 20%+ inventory reduction proven in production.
The First of Several Breakthroughs
DataStar launches as the first in a series of major product releases that will fundamentally transform supply chain design and optimization. Optilogic's multi-year AI-first investment is delivering breakthrough capabilities across the entire platform, from data transformation to strategic decision-making. Each release builds toward a unified vision: supply chain design and optimization at the speed of business, with AI handling complexity while humans focus on strategic judgment.
Early Adopters Achieving Results
Leading global enterprises across automotive, chemicals, consumer goods, healthcare, manufacturing, retail, logistics, and consulting are experiencing DataStar's impact.
"As modelers, we spend 70 to 80 percent of our time on data. With DataStar, we'll spend less time cleansing and focus on driving model insights and delivering true value to our clients. That's awesome," said Yingying Wang of Bain & Company, a leading global management consulting firm.
DataStar's AI translates natural language into complex SQL instantly. Early adopters tested prompts like "Profile my data and show me all potential issues," "Convert this raw shipment file into model-ready tables," and "Find postal codes missing leading zeros."
Try DataStar Today
DataStar is available now as part of the Optilogic platform. Experience the future of supply chain design and optimization with a free Personal account.
About Optilogic
Optilogic is an AI-first supply chain design company that revolutionizes decision-making by transforming modeling from a three-month project into one-day breakthroughs. We combine AI, mathematical optimization, and simulation to help enterprises shift from data preparation to strategic network design decisions. Our platform empowers teams to answer critical what-if questions in real-time and optimize complex supply chain networks, while our Solutions team provides hands-on expertise to ensure rapid success. We give supply chain professionals superpowers by automating tedious work so they can focus on strategic thinking that creates business value.
AI agents autonomously handle data preparation and analysis, freeing teams to shift from quarterly projects to continuous strategic response.
ANN ARBOR, MI [NOVEMBER 20, 2025] -- Optilogic, the leader in AI-first supply chain design and optimization, today announced the launch of DataStar, a cloud-native data transformation platform that radically transforms how supply chain teams work with data. DataStar is the first in a series of breakthrough capabilities as Optilogic’s ambitious vision to transform supply chain decision-making.
Supply chain leaders face urgent questions around cost, inventory, tariffs, and network resilience that demand continuous analysis—not quarterly projects. Yet teams spend 80% of their time wrangling data instead of making decisions. DataStar changes this equation: AI agents handle the tedious work so teams focus on strategic supply chain design and optimization that creates competitive advantage.
Experience DataStar now with a free Personal account.
Enabling Always-On Decision-Making
DataStar transforms supply chain teams from reactive firefighters into proactive strategists. With AI-powered workflows reducing scenario refreshes from weeks to hours, teams run dozens of what-if analyses where they previously managed only a handful. Organizations shift from annual planning exercises to continuous decision-making capability, where prepared playbooks activate the moment disruptions occur.
How DataStar Works: AI-Native and Purpose-Built
Unlike generic ETL tools, DataStar is purpose-built for supply chain with a composable, AI-native approach. AI instantly generates complex transformations from natural language prompts, while AI agents autonomously handle data cleansing, model building, and output analysis. Visual canvas workflows and Python/SQL integration give teams full control. Organizations author workflows once, deploy them as apps for business users, and orchestrate end-to-end processes—amplifying human judgment where it matters most.
"DataStar represents a fundamental shift in how enterprises approach supply chain decisions," said Don Hicks, CEO of Optilogic. "We've removed the data bottleneck that's plagued supply chains for decades. When AI handles the 80% of work that's tedious but necessary, supply chain leaders can finally focus their scarce talent on strategic questions that drive business value. This isn't about replacing human judgment; it's about amplifying it.”
DataStar joins Cosmic Frog and Custom Apps as part of Optilogic's AI-first supply chain design platform, enabling organizations to answer critical business questions in days rather than months—with 95% faster modeling, 25% distribution cost reduction, and 20%+ inventory reduction proven in production.
The First of Several Breakthroughs
DataStar launches as the first in a series of major product releases that will fundamentally transform supply chain design and optimization. Optilogic's multi-year AI-first investment is delivering breakthrough capabilities across the entire platform, from data transformation to strategic decision-making. Each release builds toward a unified vision: supply chain design and optimization at the speed of business, with AI handling complexity while humans focus on strategic judgment.
Early Adopters Achieving Results
Leading global enterprises across automotive, chemicals, consumer goods, healthcare, manufacturing, retail, logistics, and consulting are experiencing DataStar's impact.
"As modelers, we spend 70 to 80 percent of our time on data. With DataStar, we'll spend less time cleansing and focus on driving model insights and delivering true value to our clients. That's awesome," said Yingying Wang of Bain & Company, a leading global management consulting firm.
DataStar's AI translates natural language into complex SQL instantly. Early adopters tested prompts like "Profile my data and show me all potential issues," "Convert this raw shipment file into model-ready tables," and "Find postal codes missing leading zeros."
Try DataStar Today
DataStar is available now as part of the Optilogic platform. Experience the future of supply chain design and optimization with a free Personal account.
About Optilogic
Optilogic is an AI-first supply chain design company that revolutionizes decision-making by transforming modeling from a three-month project into one-day breakthroughs. We combine AI, mathematical optimization, and simulation to help enterprises shift from data preparation to strategic network design decisions. Our platform empowers teams to answer critical what-if questions in real-time and optimize complex supply chain networks, while our Solutions team provides hands-on expertise to ensure rapid success. We give supply chain professionals superpowers by automating tedious work so they can focus on strategic thinking that creates business value.
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