Optilogic’s Impressive Momentum in 2024, Marked by High-Profile Partnerships, a Strategic Acquisition, and a Continuous Drumbeat of Boundary-Pushing Solutions Promises to Continue Next Year
Among the supply chain design software leader’s 2024 wins were partnerships with global leaders including GM and BASF, and launching the Leapfrog AI assistant
[ANN ARBOR, MI – DECEMBER 17, 2024] The leading supply chain design software innovator Optilogic announced another record-setting year in 2024 after securing high-profile partnerships, a strategic acquisition, and new boundary-pushing design technology. The new leader in supply chain design secured partnerships with GM and BASF among others, acquired INSIGHT, launched Cosmic Frog for Excel and mobile apps, and introduced Leapfrog AI, the industry’s first AI assistant—all inside of one year.
“Optilogic is redefining supply chain design by enabling anyone to answer supply chain questions with the power of optimization–even business users,” said Optilogic CEO Don Hicks. “Design is no longer a niche skill for the few–it’s now a mission-critical capability across the enterprise.”
With the introduction of Cosmic Frog Companion Apps, Optilogic blew up the traditional boundaries of modeling technology by enabling designers to deploy Cosmic Frog to Microsoft Excel and mobile applications to answer unlimited supply chain questions for business users in a self-serve environment. The Leapfrog AI solution launched in November 2024 changed the industry for good by empowering users of any skill level to effortlessly interact with models and data using natural language.
Optilogic’s partnerships with high-profile, global companies further illustrate its leadership position. General Motors partnered with Optilogic to solve the company’s complex global supply chain decisions with real-time results monitoring. BASF partnered with Optilogic to test the robustness of future supply chain designs and empower business users.
Optilogic acquired INSIGHT, a pioneer in the design software industry with a history spanning more than 40 years and a customer base including some of the most illustrious companies in the world, in January 2024, signaling a passing of the torch to the new industry leader.
In May, Optilogic introduced Cosmic Reach, the industry’s first supply chain design solution tailored to management consultants. Then in June, over 200 current and future customers, partners and staff gathered at Optilogic’s OptiCon user conference. Customers such as Coca-Cola, Whirlpool, and Nordstrom shared why they partnered with Optilogic.
“When I look back on the year, I am amazed at what we accomplished,” said Hicks. “I am honored and humbled that so many companies have chosen to partner with us, and proud of the staggering amount of innovations our team is adding to the software each year. It’s just the start of what’s to come in 2025.”
For additional information, visit http://www.optilogic.com/.
About Optilogic
Optilogic offers cloud-native supply chain design solutions that enable businesses to evaluate trade-offs across financial performance, service levels, and systemic risk to design resilient supply chains even in the most dynamic, challenging environments. Its Cosmic Frog supply chain design solution tackles enterprise data at scale, runs models faster than ever, automatically converts legacy models, and requires no IT footprint. Cosmic Frog is the only supply chain design platform to combine optimization, simulation, and risk engines, and includes a risk score on every scenario. Solutions include network design, intelligent greenfield analysis and site selection, M&A analysis, near-shoring/reshoring, CapEx planning, cost-to-serve, product flow, and many more. Stay in touch with Optilogic on LinkedIn, Twitter, Facebook, and YouTube and visit www.Optilogic.com.