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September 17, 2026
ECCBC will adopt Optilogic’s supply chain design and optimization platform to accelerate digital supply chain transformation
[ANN ARBOR, MI – September 17, 2026] Optilogic, a leader in supply chain design and optimization, today announced that Equatorial Coca-Cola Bottling Company (ECCBC), one of Africa’s leading beverage bottlers serving more than 160 million people across 13 countries through a vast network of production facilities, distribution centers, and over 250,000 points of sale, has entered into a strategic partnership with Optilogic to enhance the resilience, efficiency and agility of its supply chain network.
Supply chains in Africa are among the most complex in the world in terms of geography, infrastructure, market diversity, and risk. After 30 years of operation and recent expansion into new West African markets, ECCBC recognized the need for a more advanced scenario-based decision intelligence capability to continuously design, stress-test, and optimize their network as the business grows.
ECCBC selected Optilogic AI-first supply chain design platform to replace their legacy tool and unlock next-generation decision-making.
“As ECCBC continues to grow across Africa, building a more agile, resilient and data-driven supply chain is essential to supporting our growth ambitions. Optilogic's platform will enable us to evaluate complex scenarios, anticipate risks, and make faster, more informed decisions across our network," said Imad Harti, Operations and TMO Director of Equatorial Coca-Cola Bottling Company.
“Optilogic is the logical choice for Coca-Cola bottlers managing multi-country, high-volume networks,” said Christophe Frere. VP EMEA at Optilogic. “For the first time, risk is on equal footing with financials and service in supply chain design. ECCBC’s transformation shows what’s possible when a bottler uses AI-driven design to unlock productivity and resilience at scale.”
This partnership supports ECCBC’s broader digital transformation journey and reinforces its commitment to operational excellence, innovation and sustainable growth across its African markets.
About Equatorial Coca-Cola Bottling Company (ECCBC)
ECCBC is a bottler of The Coca-Cola Company across North and West Africa, where it produces, commercializes and distributes a range of beverages such as soft drinks, juices, water, energy drinks, malt and beer. ECCBC’s story began in 1989 in Equatorial Guinea, before expanding to other countries in Africa including Ghana, Morocco and Algeria. Today, ECCBC operates in 13 countries in Africa and is headquartered in Casablanca, Morocco, with a reach extending to more than 160 million consumers and serving over 250,000 Points of Sale in African continent, generating over 2 billion transactions in the region and contributing to generate employment for more than 35,000 people in Africa both, directly and indirectly, embracing an ESG strategy that covers its entire value chain, aimed to create long-term value for local communities, support sustainable business and contribute to eliminate barriers to the progress of the countries where we operate. Learn more at: www.ECCBC.com
About Optilogic
Optilogic is the always-on decision intelligence platform for supply chains. It gives supply chain teams a single platform to optimize the supply chain they have and design the one they need next, replacing static, one-time studies with a model that stays current and decisions that are stress-tested before they're made. Headquartered in Ann Arbor, Michigan, Optilogic works with teams across retail, CPG, manufacturing, and logistics. Learn more at https://optilogic.com.
ECCBC will adopt Optilogic’s supply chain design and optimization platform to accelerate digital supply chain transformation
[ANN ARBOR, MI – September 17, 2026] Optilogic, a leader in supply chain design and optimization, today announced that Equatorial Coca-Cola Bottling Company (ECCBC), one of Africa’s leading beverage bottlers serving more than 160 million people across 13 countries through a vast network of production facilities, distribution centers, and over 250,000 points of sale, has entered into a strategic partnership with Optilogic to enhance the resilience, efficiency and agility of its supply chain network.
Supply chains in Africa are among the most complex in the world in terms of geography, infrastructure, market diversity, and risk. After 30 years of operation and recent expansion into new West African markets, ECCBC recognized the need for a more advanced scenario-based decision intelligence capability to continuously design, stress-test, and optimize their network as the business grows.
ECCBC selected Optilogic AI-first supply chain design platform to replace their legacy tool and unlock next-generation decision-making.
“As ECCBC continues to grow across Africa, building a more agile, resilient and data-driven supply chain is essential to supporting our growth ambitions. Optilogic's platform will enable us to evaluate complex scenarios, anticipate risks, and make faster, more informed decisions across our network," said Imad Harti, Operations and TMO Director of Equatorial Coca-Cola Bottling Company.
“Optilogic is the logical choice for Coca-Cola bottlers managing multi-country, high-volume networks,” said Christophe Frere. VP EMEA at Optilogic. “For the first time, risk is on equal footing with financials and service in supply chain design. ECCBC’s transformation shows what’s possible when a bottler uses AI-driven design to unlock productivity and resilience at scale.”
This partnership supports ECCBC’s broader digital transformation journey and reinforces its commitment to operational excellence, innovation and sustainable growth across its African markets.
About Equatorial Coca-Cola Bottling Company (ECCBC)
ECCBC is a bottler of The Coca-Cola Company across North and West Africa, where it produces, commercializes and distributes a range of beverages such as soft drinks, juices, water, energy drinks, malt and beer. ECCBC’s story began in 1989 in Equatorial Guinea, before expanding to other countries in Africa including Ghana, Morocco and Algeria. Today, ECCBC operates in 13 countries in Africa and is headquartered in Casablanca, Morocco, with a reach extending to more than 160 million consumers and serving over 250,000 Points of Sale in African continent, generating over 2 billion transactions in the region and contributing to generate employment for more than 35,000 people in Africa both, directly and indirectly, embracing an ESG strategy that covers its entire value chain, aimed to create long-term value for local communities, support sustainable business and contribute to eliminate barriers to the progress of the countries where we operate. Learn more at: www.ECCBC.com
About Optilogic
Optilogic is the always-on decision intelligence platform for supply chains. It gives supply chain teams a single platform to optimize the supply chain they have and design the one they need next, replacing static, one-time studies with a model that stays current and decisions that are stress-tested before they're made. Headquartered in Ann Arbor, Michigan, Optilogic works with teams across retail, CPG, manufacturing, and logistics. Learn more at https://optilogic.com.
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